Evaluation question 3

What kind of media institution might distribute your media product and why? You've done a lot of work on this already so talk about your research. Will you be increasing their profit by broadening their audience or by reinforcing existing product or would you appeal to a smaller, niche audience that there’s no or little existing product aimed at? What would it compete with?

 Looking from my research from Bauer Media and IPC, and after creating my product, I have decided that Bauer would possibly be a better company than IPC for making and distributing my music magazine.

This company has more existing magazines that comply with my existing magazine style and theme so it would help boost and benefit there existing products by adding a similar product to boost sales and variety.

Where, IPC does have a smaller share of the market, with only distributing 2 music magazines, NME (my style model) is successful but a lot of their magazines are gossip, or women's magazines, or very niche hobby magazines, which means they have more knowledge to appeal to a larger younger audience for a music genre that they currently  have any coverage of at all.